Author Archives | Dan

Dan - who has written 11 posts on AnalyticsEvangelist.

Dan Huddart is a web analytics professional, specialising in obtaining business insight from Google and Adobe/Omniture analytics solutions.

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Google Analytics segmentation data missing for April 2011

8 May 2011

2 Comments

I thought I was going mad for a while – in fact I haven’t ruled it out. When pulling segmentation data through the Google Analytics API for April 2011, I was getting 0 every time. After several head-scratching hours I could find nothing wrong with my software, so I ran a report on the web [...]

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Sleep is awesome infographic

14 February 2011

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Sleep is awesome infographic

Only 7% of people get their full 8 hours of sleep per night. No biggie? Getting too little sleep is associated with a 200% rise in cancer, a 100% rise in heart disease, and a 20% rise in the likelihood you’ll be dead in 20 years. This is all according to a simple but effective [...]

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Help for Webmania customers

8 February 2011

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As an existing customer of Webmania I have had huge problems over the past 6 months with their billing mistakes, domain registration failures and inability to reply to any second level enquiries. The live chat and helpdesk are still operational (supplied by a third party), but the UK side of the company seems to have [...]

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Facebook connections infographic

6 January 2011

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Facebook connections infographic

Saw this and loved it. This isn’t a map. Each line represents Facebook friendships between two people, to the nearest city. I was looking for the source and it was actually made by Facebook intern Paul Butler. What an innovative use of data. Here is the full resolution.

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Copy reports between projects in Omniture Discover

23 September 2010

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In the post 10 things on my Omniture Discover wish list I mentioned that I’d found a way to copy reports between projects or environments without having to completely rebuild them. A couple of people have asked me about this so here it is. Step 1: Cpen the project you want to copy from, and [...]

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5 inspiring infographics

10 September 2010

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5 inspiring infographics

I consider an infographic to be good if it can draw attention quickly and then encourage the reader to continue searching for the smaller details, telling a story. The content isn’t what I’m showing here, but the effectiveness of presentation. Here are some of my recent favourites. Undersea cables of the world Click image for [...]

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How to track Google Instant with Analytics

8 September 2010

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How to track Google Instant with Analytics

Google Instant Search is now live for those logged into their Google account. The key difference between instant and the old search is that the visitor does not need to type their whole search term as Google will make intelligent suggestions based on the first few key strokes. The good news is that this doesn’t [...]

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How to read Google Analytics cookie values

2 September 2010

7 Comments

Understanding the information contained within a GA cookie is useful for debugging as well as deciphering what information is being stored about you on each visit to a website. How do you get to see them? The easiest way is to visit the site in Firefox, open FireCookie (F12), navigate to the Cookies tab. You’ll [...]

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Missing transactions in Google Analytics

27 August 2010

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Missing transactions in Google Analytics

Recently I sat down and lined up the transactions reported in our back-end systems with those reported in GA. What this showed was that 20-25% of transactions were missing in GA. These were real orders with real payments made against them, and although I expected a gap of a few percent, this is a big [...]

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Productive Google Analytics tools

1 August 2010

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Productive Google Analytics tools

Google’s web interface is easy to use and fairly intuitive, but there are hundreds of tools out there that can improve things. The tools below are my most used add-ons. They increase productivity by lowering the amount of time it takes to obtain data and increase the time you can spend on insight and action. [...]

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