Archive | Google Analytics RSS feed for this category

Google Analytics segmentation data missing for April 2011

8 May 2011

2 Comments

I thought I was going mad for a while – in fact I haven’t ruled it out. When pulling segmentation data through the Google Analytics API for April 2011, I was getting 0 every time. After several head-scratching hours I could find nothing wrong with my software, so I ran a report on the web [...]

Continue reading...

How to track Google Instant with Analytics

8 September 2010

3 Comments

How to track Google Instant with Analytics

Google Instant Search is now live for those logged into their Google account. The key difference between instant and the old search is that the visitor does not need to type their whole search term as Google will make intelligent suggestions based on the first few key strokes. The good news is that this doesn’t [...]

Continue reading...

How to read Google Analytics cookie values

2 September 2010

5 Comments

Understanding the information contained within a GA cookie is useful for debugging as well as deciphering what information is being stored about you on each visit to a website. How do you get to see them? The easiest way is to visit the site in Firefox, open FireCookie (F12), navigate to the Cookies tab. You’ll [...]

Continue reading...

Missing transactions in Google Analytics

27 August 2010

4 Comments

Missing transactions in Google Analytics

Recently I sat down and lined up the transactions reported in our back-end systems with those reported in GA. What this showed was that 20-25% of transactions were missing in GA. These were real orders with real payments made against them, and although I expected a gap of a few percent, this is a big [...]

Continue reading...

Productive Google Analytics tools

1 August 2010

0 Comments

Productive Google Analytics tools

Google’s web interface is easy to use and fairly intuitive, but there are hundreds of tools out there that can improve things. The tools below are my most used add-ons. They increase productivity by lowering the amount of time it takes to obtain data and increase the time you can spend on insight and action. [...]

Continue reading...