Dan Huddart is a web analytics professional with demonstrable online experience ranging from the UK’s largest telecoms and insurance firms, down to a host of small-to-medium businesses and organisations.
Dan’s experience includes extensive knowledge of:
- Omniture Sitecatalyst, Adobe Discover 2 and Test & Target
- Google Analytics
- Google Web Optimiser
- as well as a number of in-house and customised solutions
His recent challenges include:
- How can we measure the impact of our marketing when all our tracking currently works on last-click?
- How can we show the ROI of our social media or PR activity in a completely unambiguous way?
- How do we measure the success of online self-service functionality and customer service channels?
- How are our self service facilities impacting sales and retention?
- How can we set up consistent, reliable and flexible sales reporting from Google Analytics/Omniture?
- What is a self service conversion and how can we optimise the journeys?
- How can we run a
